Heidi (Health Ecosystem Integrating Digital Innovations) is a white-labeled whole-health ecosystem presented as a web app or desktop platform solution that enables or enhances your ability to deliver an Amazon-like experience for your digital health services
It’s secure, affordable, customizable and built to improve your claims outcomes and deliver an engaging digital customer journey.
Successful digital health ecosystems can reduce claims costs by up to 15% and improve persistency by as much as 10%. Let Heidi show you how. Benefits include:
What makes Heidi unique is the ability to collate health and lifestyle changes gained through multiple apps and services and present a real-time combined health score: Health Balance (Healthy Days). This key feature of Heidi offers a tangible and highly engaging and relevant gamification metric that drives positive, sustainable change.
Heidi is informed by the Clinical IP and COM-B behavioral change model that illustrates how the user is doing when compared to local public health guidelines or an individual baseline. By connecting a wearable, fitness tracker or health monitoring device, Heidi is able to provide automatic scoring updates. And as Heidi learns more about each user's needs and interests, it can send relevant content, reminders and nudges to keep the user on track, rewarding healthy decisions.
Heidi presents as an extension and enhancement to an Insurer's existing services if these exist, or can provide the services, app, or entire ecosystem if these services do not.
Services and products available on the ecosystem can help manage all aspects of health – from checking symptoms to booking medical appointments. In addition to wellbeing, offerings could include:
In addition to connecting with third-party services, Heidi has been built to integrate with your policy records via your core platforms. This allows for a secure, single sign-on providing a seamless experience across their insurance and health experience. The single sign-on also means a single-source data footprint linking insurer and all third-party health services data.
With insights from our behavioral science experts, Heidi will keep your consumer engaged in his or her health and wellbeing journey with your services and your brand. Heidi connects with the user through personalized gamification, signposting, and support in the right way at the right time
Connect consumers to interventions in one seamless user journey through Heidi. The platform includes a range of mental and physical wellbeing assessments, personalized notifications, nudges, and reminders along with being packed with the latest health and wellbeing advice – all presented in easy-to-digest articles, videos, and podcasts.
Security, scale, and data privacy are built into the core of Heidi, creating a highly scalable system that can be deployed globally. Heidi’s full-stack, enterprise PaaS system empowers business-to-business solutions for any number of white-label partnerships. We’ve done the hard work, so you don’t have to.
Emma Hickey is Vice President, Digital Health and Propositions, Global Health. Based in London, Emma leads the Heidi program and can work with you to explore your goals and investigate opportunities throughout the healthcare ecosystem.
